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by USFRA Panel

U.S. Farmers and Ranchers Alliance (USFRA) is a farmer- and rancher-led organization representing virtually all aspects of agriculture. USFRA is committed to continuous improvement and fostering dialogue between Americans and farmers/ranchers about how food is grown and raised.

http://youtu.be/o5oTM1mfqn8

Panelists Kristin Reese, an Ohio sheep rancher, Jeff Fowle, a California cattle rancher, and Pat O'Toole, a Wyoming farmer and rancher, shared their personal experiences working with USFRA to engage in a dialogue with influencers and consumers about today's U.S. food production. They explored why a dialogue is so important, and why telling our stories to nonfarm consumers just isn't enough.

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@USFRA www.facebook.com/USFarmersandRanchers
www.FoodDialogues.com