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ALL THESE TOOLS: WHAT NEXT?

John Blue is Chief of Community Creation for Truffle Media Networks and works to engage audiences on issues of importance and concern about food, fuel and fiber.

Social media tools like Facebook, Twitter, and Google+ have popular traction. More than 48 percent of Americans aged 49 or younger get their news from the Internet and more that 73 million Americans own a smart phone. Use of Tumblr and Pinterest is growing, and more social media hangouts are created every year.

Similar usage patterns are being observed in agriculture, with more than 50 percent of farmers and ranchers using social media. With limited resources for ag journalists, what are some of the activities needed to uncover and utilize social media and digital tools throughout the ag editorial process? And how are farmers and producers using these digital communities?

Some key steps in that process include:

• Identify (What's going on outside of agriculture?)
• Learn (What can these tools do?)
• Triage (How do these tools align with goals?)
• Implement (How will you get others to use them too?)
• Review (Is it worth your time and resources?)

In the video above, I provide actionable information and resources to ag journalists, editors, and production staff to determine the value of digital content for agriculture professionals, learn when to stop using one tool and start using another, and to connect with farmers and producers in digital spaces.

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jlblue@TruffleMedia.com @TruffleMedia

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All These Tools: What Next?
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