About This Site

Reaching Out: Agricultural Media Summit 

Effective use of the Internet is an important communications goal for the Agricultural Media Summit. We launched this site in order to meet people on their terms -- giving them the information they want, when they want it. Currency of information is essential; sites must be kept up to date in order to deliver value.

Needed: Timely Editing

We do two things to keep our site current. First, we rely on the association management services of Drake & Company as a more efficient and effective way to manage our operations rather than having our own fulltime headquarters staff. In providing guidance and oversight for our activities, they also develop the content we need to publish on the Web.

Response: A CMS Website

Next, we have a modern webiste that uses a Content Management System (CMS) to store text and visuals in a database. The CMS does not require special tools or technical skills. We can edit the content or add new pages at any time, in plain English. Our site was developed by WebSanity; it uses WebSanity's CMS editing features and is hosted on their servers at a national data center.